Starting a Flyer Distribution Service – Part 4
As a flyer distribution entrepreneur, one of your biggest responsibilities (and possible headaches) is setting up a reliable system for distribution. This involves advertising for carriers, assigning daily routes, and making sure that every last flyer gets delivered.
One of the biggest hurdles you will have to overcome is convincing your customers that their flyers will, in fact, be delivered. You have to be able to convince them that you have the situation under control and systems in place to ensure that this happens. You can be sure that every single customer will bring this up as one of their main concerns. Continue reading »
Starting a Flyer Distribution Service – Part 3
In this section I will be covering setting your prices and getting customers.
It’s always good to offer choices to your customers. Traditional flyer methods, such as the newspaper and post office, are fairly strict with their delivery options. In other words, there is little chance that you will be able to operate outside of their guidelines if you need a custom delivery. Although the post office does have a service whereby you can target very specific neighborhoods, that’s about as far as it goes. And guess what? Your flyer still shows up with a ton of junk mail – and you’re still paying a premium price. Continue reading »
Starting a Flyer Distribution Service – Part 2
Delivery rates vary from city to city. However, the average price to insert a flyer in a local newspaper is from $.04 to $.10 cents. The rate the post office charges is around $.12. Keep in mind, that these prices can fluctuate depending on your location.
Flyer distribution services are even more erratic in their pricing structure and are very dependent upon geographical location. However, these private services will offer more choices (and different prices) to the customer. Some offer exclusive delivery, while others will bundle flyers together for delivery in plastic bags – some do both. They might also provide the customer with a choice of what neighborhood his/her flyers are delivered to. Continue reading »
Starting a Flyer Distribution Service – Part 1
Here’s a great business that you can start right away with little or no money. Not only that, but there is a tremendous need for this service by other small businesses in your community. That business is a flyer delivery service.
When it comes to getting their message out to the community, most small businesses will choose a flyer over everything else. One of the main reasons for this is that they can distribute a lot of information (not to mention nice graphics) about their company and the services they offer. In a sense, it’s really just like a nicely crafted sales letter. To have the same amount of information printed in a newspaper would be cost prohibitive for most small businesses. Continue reading »
